Comments on: Privacy Changes Required for Google Adsense Publishers http://www.webologist.co.uk/2009/03/privacy-changes-required-for-google-adsense-publishers.html Internet News, Web Design, Development, Hosting and Optimisation Thu, 29 Jul 2010 19:39:30 +0000 hourly 1 http://wordpress.org/?v=5861 By: Josef Telmer http://www.webologist.co.uk/2009/03/privacy-changes-required-for-google-adsense-publishers.html/comment-page-1#comment-7240 Josef Telmer Sun, 12 Jul 2009 08:58:53 +0000 http://www.webologist.co.uk/?p=520#comment-7240 Very useful information. Thanks for this. You got a great blog .I will be interested in more similar topics.I'm very interested in CMS and all its related subjects. Very useful information. Thanks for this. You got a great blog .I will be interested in more similar topics.I’m very interested in CMS and all its related subjects.

]]> By: Webologist http://www.webologist.co.uk/2009/03/privacy-changes-required-for-google-adsense-publishers.html/comment-page-1#comment-3463 Webologist Sat, 14 Mar 2009 14:22:22 +0000 http://www.webologist.co.uk/?p=520#comment-3463 Yep, my thoughts too Brad. It could go either way. However, my biggest worry is not CTR, but actual value of the ads. Some publishers try to improve their pages to attract the better paying adverts, but may find that suddenly CTR increases, but eCPM decreases. I should think that on the most part this is a good thing for non-MFA websites though. I think that Google's main aim is to actually reduce the effectiveness of MFA (made for Adsense) sites while still ensuring that quality sites show adverts that are relevant to the page and the audience. I also hope that it will not be a matter of 100% of ads being interest-based to ensure that there are some ads relevant to content. It will be interesting to see how it pans out. Yep, my thoughts too Brad. It could go either way. However, my biggest worry is not CTR, but actual value of the ads. Some publishers try to improve their pages to attract the better paying adverts, but may find that suddenly CTR increases, but eCPM decreases. I should think that on the most part this is a good thing for non-MFA websites though. I think that Google’s main aim is to actually reduce the effectiveness of MFA (made for Adsense) sites while still ensuring that quality sites show adverts that are relevant to the page and the audience. I also hope that it will not be a matter of 100% of ads being interest-based to ensure that there are some ads relevant to content. It will be interesting to see how it pans out.

]]> By: Brad http://www.webologist.co.uk/2009/03/privacy-changes-required-for-google-adsense-publishers.html/comment-page-1#comment-3458 Brad Sat, 14 Mar 2009 11:35:09 +0000 http://www.webologist.co.uk/?p=520#comment-3458 One of the things that made contextual advertising so revolutionary was it being on topic. So the question for Adsense publishers will be does the click through rate and therefore the income from Adsense go up or down because of the ads no longer being relevant to the publisher's content? This could be a disaster for publishers. One of the things that made contextual advertising so revolutionary was it being on topic. So the question for Adsense publishers will be does the click through rate and therefore the income from Adsense go up or down because of the ads no longer being relevant to the publisher’s content?

This could be a disaster for publishers.

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