This is from 2007, but all still relevant today. Note, WordPress 3.1 is out now. But the other information is still relevant to small business owners today.
Key Google Tips:
- Content is King – writing good content helps
- Always think about what users will type – have all the options on a page
- Provide a useful service – this applies to all business – give a little information to your clients to help raise awareness online
- Use Google Webmaster Tools to check the health of your site
http://www.youtube.com/watch?v=87sEZK08koI
Matt talks about Google Local, which was in its early days then. The “Google Maps thing” is talked about. Great for “bricks and mortar” businesses, i.e. real businesses, not just websites.