Recent studies carried out by Travelsupermarket.com have revealed an unexpected side effect of the Web2.0 internet phenomenon – holiday flings are becoming less common, and the internet is to blame. In the days before social networking and Googling, people felt that they were safe to have some passionate fun while on holiday, in the knowledge that they could easily avoid seeing their lover again if they desired. However, now more and more people are being poked (a Facebook term) and Googled by their fling and tracked down, much to the annoyance of the other party involved.
It is estimated that 1 in 5 people that had a holiday romance in 2008 were contacted after the holiday by their lover, via popular social networking sites. This trend is on the increase, as more people are building profiles online. And this is starting to make people think twice (when sober enough to think at all!) about having a fling while on holiday!