Search and Marketing

Airbnb Launches New Marketing Campaign

Airbnb

  Live There Airbnb have just launched a new marketing campaign – and it looks set to establish them as a main player in the industry. I only heard about Airbnb last year and I almost booked my summer holiday through the site, but in the end I opted for a slightly more traditional website.…

Heading To SMX West? Our Local Top Picks

SMX West

Local Activities To Enjoy In San Jose When Attending SMX Events Local activities to enjoy before or after the SMX event in San Jose, California. Unwind with some water park fun, a Westfield shopping trip or indoor climbing. If you’re heading to the SMX West event in San Jose, then we have some top tips…

Goguides are asking for money after years of silence

Go Guides logo

This is weird. Email just received: From:[email protected] Date Submitted: 2/9/2008 Your website is due for a yearly review. All listings aging over twelve months in GoGuides require a yearly human review to maintain trust in our system. When you renew your listing we remove the nofollow tag/ attached to your listing for one year. You’re…

7 Ways To Rank Better In Google Maps

Make Your Google Business Listing Fly! On July 24, 2014, Google released another algorithm update with the code name Pigeon. The aim was to give preference to local search results. Moz did a comprehensive survey on local search ranking factors in response to the Pigeon update. The survey lists several factors participants thought influenced rankings,…

Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources

The following research paper was written by a team of Google search scientists. It was published in Proceedings of the VLDB Endowment and released under the Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. This is possibly the most important piece of research by search scientists since Page and Brin’s landmark paper, “The Anatomy of a Large-Scale Hypertextual Web…

BrightSEO Spring 2015 – SERPS Session Highlights

Tescomobile flux - Jon Earnshaw

In March I started a new job, working for the only SEO agency in the village. As part of my continuous improvement training I was sent down to BrightonSEO to find out what the top SEOs in the country (and beyond) are doing to provide the best possible services to their clients. In short, at BrightonSEO…

Mobile Friendly D-Day is 21st April

D Day is 21st April Announced on the Google webmaster central blog: http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get…

Google Analytics Real Time Data

Google analytics real time

Google Analytics allows webmasters to view real-time usage information. This is particular useful for monitoring when different pages are most popular and how people access your website (e.g. mobile, tablet or desktop). Monitoring Geographic use can give insights into who is looking at your website. It is also an excellent way to gauge engagement immediately…

The Google War Machine Marches On

This is Not a Penguin

Google has updated a part of its search engine. This will go almost totally unnoticed by around 99.999% of all Internet users. But a small number are very, very, very, very, very, very, VERY excited about it. They are SEOs. They spend all year waiting for news such as this and if excitement could be…

Digital Marketing Jargon Explained

Well, it’s back to college for me! Just start a Digital Marketing course that is run by the University of Southampton on the FutureLearn platform. If you have not already come across it, FutureLearn provides free courses in a huge range of subjects (I have so far studied Writing Fiction, Intro to Journalism and now…

The Seedy and Desperate World of Comment Spam

Today somebody left a comment on a website I manage. The page they left the comment on was reviewing a new service in the industry that launched in 2011. It was something I saw in the local press and found interesting, so I “blogged” about it. I do this rather a lot. Anyway, this was…

Google Provides Disavow Updates

Today and uploaded another disavow file to Google Webmaster Tools. And a little afterwards, I received an email informing me that it had been processed. Not sure what processed means – does it mean that they will no longer count as links to my site, or that they will no longer appear as backlinks in…

WebMeUp – a new SEO and backlink tool

I recently came across WebMeUp.com while searching for new ways to track down dodgy backlinks following a Google Penguin penalty. I had already used Google Webmaster Tools but felt that I needed something easier to run a report in that also provided sortable data via the report rather than having to download into a spreadsheet…