Search and Marketing

BrightSEO Spring 2015 – SERPS Session Highlights

Tescomobile flux - Jon Earnshaw

In March I started a new job, working for the only SEO agency in the village. As part of my continuous improvement training I was sent down to BrightonSEO to find out what the top SEOs in the country (and beyond) are doing to provide the best possible services to their clients. In short, at BrightonSEO…

Mobile Friendly D-Day is 21st April

D Day is 21st April Announced on the Google webmaster central blog: http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get…

Google Analytics Real Time Data

Google analytics real time

Google Analytics allows webmasters to view real-time usage information. This is particular useful for monitoring when different pages are most popular and how people access your website (e.g. mobile, tablet or desktop). Monitoring Geographic use can give insights into who is looking at your website. It is also an excellent way to gauge engagement immediately…

The Google War Machine Marches On

This is Not a Penguin

Google has updated a part of its search engine. This will go almost totally unnoticed by around 99.999% of all Internet users. But a small number are very, very, very, very, very, very, VERY excited about it. They are SEOs. They spend all year waiting for news such as this and if excitement could be…

Digital Marketing Jargon Explained

Well, it’s back to college for me! Just start a Digital Marketing course that is run by the University of Southampton on the FutureLearn platform. If you have not already come across it, FutureLearn provides free courses in a huge range of subjects (I have so far studied Writing Fiction, Intro to Journalism and now…

The Seedy and Desperate World of Comment Spam

Today somebody left a comment on a website I manage. The page they left the comment on was reviewing a new service in the industry that launched in 2011. It was something I saw in the local press and found interesting, so I “blogged” about it. I do this rather a lot. Anyway, this was…

Google Provides Disavow Updates

Today and uploaded another disavow file to Google Webmaster Tools. And a little afterwards, I received an email informing me that it had been processed. Not sure what processed means – does it mean that they will no longer count as links to my site, or that they will no longer appear as backlinks in…

WebMeUp – a new SEO and backlink tool

I recently came across WebMeUp.com while searching for new ways to track down dodgy backlinks following a Google Penguin penalty. I had already used Google Webmaster Tools but felt that I needed something easier to run a report in that also provided sortable data via the report rather than having to download into a spreadsheet…

Spy On Your Competitors With SEMRush

I recently wanted to look at what a competitor site was up to regarding their online marketing, and decided to make use of SEMRush from SeoQuake. SEMRush provides both SEO and Adwords analysis of any website. As Interflora was in the news recently, let’s take a look at their UK site in SEMRush. SEMRush provides a whole…

Majestic SEO Partnership With Serpico

Bit of SEO News. I just logged in to Majestic SEO for the first time in ages. I used to use it a while back to look at back links to get some link build ideas for some sites. But in the last year or so I have really focussed on blindly writing new content…

The Content Marketing Show – Holborn, November 2012

Today I skived off proper work to sit on a series of uncomfortable chairs at the inaugural Content Marketing Show, which was organised by the chap behind Brighton SEO (which I also went to this year, but could not find the time to write-up), Kelvin Newman from Site Visibility. The event was held at Conway…

What Is Natural Link Building? Is all SEO Unnatural?

Since the whole Panda / Penguin thing (totally different, but get bundled together all the time now) people have started to ask some pretty dumb questions. The newest question I am seeing people ask (what people? provide references! No, can’t be arsed) is “what is natural link building?“. (is a full stop required when there…

Email Newsletters – From PHPList to MailChimp

OK, I finally moved to a better platform for my newsletters. I was using PHPList, but was getting very annoyed with it as it took forever to send out emails and I had no idea if people were reading them! My webhost server only allows 350 mails to be sent an hour and with PHPList…