This page lists various posts that are specifically about SEO for Google, which really means, advice from Google, or advice from me about Google. I have learnt a few things over the years, and made several mistakes, so have documented here. Newest posts first. Is the Google Webspam Team Too Draconian? Jan 4, 2012...
The First Signs of Recovery Came Early After being struck down by Panda on April 11th 2011 I got to work and made a whole bunch of on-site changes. I made a small recovery quickly, however, soon learned that there was still a lot of work to do. Apr 19, 2011 Glad to report...
If there is one paradox online it is the concept of natural link building. For a site to be discovered it needs to have PageRank so that it appears in the search engine (OK, Google search engine). But Google ideally wants only natural link building. So if you have no PageRank, you have no...
Sometimes we concentrate too much on social media, SEO, PPC and Internet marketing that we forget how effective traditional media can be. Here are 25 ways you can use traditional media to reach out to a massive audience. 1. Billboards A billboard in the centre of a busy city will get a lot of...
Here is a selection of blog posts on the two main social media platforms, Facebook and Twitter, and how they can be used to help promote your business. The Importance of a Good Twitter Name Dec 3, 2010 Funny news on Test Match Special just now. Aggers interviewed a woman from Massachusetts who has the Twitter...
If you search Google for “what defines an english person?” at the moment the result is rather cheeky. The screenshot of my search results show the first result, a result that I cannot possibly repeat here without causing offence. OK, as there should not be any children reading this blog, I will tell you....
Using Social Media to Optimise Your Search Engine Presence For several years people have viewed SEO and Social Networking as two disparate entities, both good for promoting your website and brand, but not things that can work together effectively. Now though, that’s really not the case, and a good, search friendly social media presence...
Today Google have shared the latest algorithm changes to the Google search engine. They open the blog post with the announcement that this will be the first of a new monthly series of articles on search updates. Some really positive changes there, looks like some of the anti-Panda pundits who have been complaining...
LinkedIn is now the major player in professional social networking. But other free or trimmed down alternatives are emerging. Here we look at three that are worth considering. Zerply Zerply.com Zerply bills itself as being “a professional network built around people who love what they do.” Okay, that’s a bit vague, as you wouldn’t...
SEO is an expansive, complicated field that requires a constant building of new techniques. However, we cannot sacrifice the basic points. One of the most important parts of an SEO effort is the page that is being promoted. All too often we see webmasters concerned with directory submissions, articles, and social networking while their...
The latest Google algorithm update gives rise to online commotion especially to the SEO community. Top-ranking SEO sites and popular blogs aired their opinions and the readers also joined the discussion. It is interesting to note down the pointers from the experts and some sensible comments from site visitors.
Search Engine Optimization has come along way from its uncertain beginnings, and has emerged as one of the best investments you can make regarding ROI. One consistent issue that people have with SEO, is the fact that is a metaphorical “moving target.” Search engines, and Google in particular are always updating their algorithms, changing...
In true cheap blogging fashion many people have shared Google’s new guidelines for web content quality. Ironically, it is this type of sharing without adding value or providing a reason for sharing that Google despises. Why share something other than a link to the source if you have nothing to say about it other...
SEMRush provide a wide range of data on any given website which is designed to help you to monetize and promote your site better. Whether you wish to analyse your competitors or improve you own search engine and marketing campaigns SEMRush provides the tools and information to help.
For years, social media has been seen as a marketing fad. Naysayers have declared that social media is for individuals, not businesses. Nowadays, however, it will be very difficult to claim that social media is a fad that is here today and forgotten tomorrow. For one, the world’s most famous and best brands have...
(in case you are wondering why there is such a big banner showing "Weboligist" here, let me explain - it is to prevent the image below appearing every time a page is shared on Facebook!).
