Search and Marketing

Digital Marketing Jargon Explained

Well, it’s back to college for me! Just start a Digital Marketing course that is run by the University of Southampton on the FutureLearn platform. If you have not already come across it, FutureLearn provides free courses in a huge range of subjects (I have so far studied Writing Fiction, Intro to Journalism and now…

The Seedy and Desperate World of Comment Spam

Today somebody left a comment on a website I manage. The page they left the comment on was reviewing a new service in the industry that launched in 2011. It was something I saw in the local press and found interesting, so I “blogged” about it. I do this rather a lot. Anyway, this was…

Google Provides Disavow Updates

Today and uploaded another disavow file to Google Webmaster Tools. And a little afterwards, I received an email informing me that it had been processed. Not sure what processed means – does it mean that they will no longer count as links to my site, or that they will no longer appear as backlinks in…

WebMeUp – a new SEO and backlink tool

I recently came across WebMeUp.com while searching for new ways to track down dodgy backlinks following a Google Penguin penalty. I had already used Google Webmaster Tools but felt that I needed something easier to run a report in that also provided sortable data via the report rather than having to download into a spreadsheet…

Spy On Your Competitors With SEMRush

I recently wanted to look at what a competitor site was up to regarding their online marketing, and decided to make use of SEMRush from SeoQuake. SEMRush provides both SEO and Adwords analysis of any website. As Interflora was in the news recently, let’s take a look at their UK site in SEMRush. SEMRush provides a whole…

Majestic SEO Partnership With Serpico

Bit of SEO News. I just logged in to Majestic SEO for the first time in ages. I used to use it a while back to look at back links to get some link build ideas for some sites. But in the last year or so I have really focussed on blindly writing new content…

The Content Marketing Show – Holborn, November 2012

Today I skived off proper work to sit on a series of uncomfortable chairs at the inaugural Content Marketing Show, which was organised by the chap behind Brighton SEO (which I also went to this year, but could not find the time to write-up), Kelvin Newman from Site Visibility. The event was held at Conway…

What Is Natural Link Building? Is all SEO Unnatural?

Since the whole Panda / Penguin thing (totally different, but get bundled together all the time now) people have started to ask some pretty dumb questions. The newest question I am seeing people ask (what people? provide references! No, can’t be arsed) is “what is natural link building?“. (is a full stop required when there…

Email Newsletters – From PHPList to MailChimp

OK, I finally moved to a better platform for my newsletters. I was using PHPList, but was getting very annoyed with it as it took forever to send out emails and I had no idea if people were reading them! My webhost server only allows 350 mails to be sent an hour and with PHPList…

Using Facebook and Twitter To Promote Your Business

Here is a selection of blog posts on the two main social media platforms, Facebook and Twitter, and how they can be used to help promote your business. The Importance of a Good Twitter Name Dec 3, 2010  Funny news on Test Match Special just now. Aggers interviewed a woman from Massachusetts who has the Twitter name @theashes.…

Three Alternatives To LinkedIn

LinkedIn is now the major player in professional social networking. But other free or trimmed down alternatives are emerging. Here we look at three that are worth considering. Zerply Zerply.com Zerply bills itself as being “a professional network built around people who love what they do.” Okay, that’s a bit vague, as you wouldn’t really…

Advertising Jargon Explained

The World of SEM (search engine marketing, aka search advertising) is full of jargon and analytical terms that outsiders are baffled by. I strongly believe that clients should be educated about these topics so that they understand better the services that they are buying. Here are the key search engine marketing terms (these are used…

SEMrush Review – SEO and Website Monetisation

SEMRush provide a wide range of data on any given website which is designed to help you to monetize and promote your site better. Whether you wish to analyse your competitors or improve you own search engine and marketing campaigns SEMRush provides the tools and information to help.