A big change has just come to Google Adsense, and this may have a huge impact on advertising platforms such as Aleavendo, a gambling pay-per-click (PPC) service, which until now has looked to be a dominant PPC advertising network for gambling sites.
Here is the Google Adsense update:
Start monetising your online gambling content with AdSense
We’ve recently updated our gambling content policies for publishers in selected countries where gambling is legal. Publishers in these countries can now apply to monetise their online gambling content. Permitted gambling content includes: online casino games, sports betting, bingo, lotteries, tips, odds, handicapping, mahjong, educational/supplemental materials and bonus codes.
Please visit our AdSense gambling policy page for more details on this new policy and contact us if you’re interested in monetising your gambling content.
It was not long ago that Google sent me an email to inform me that Runners and Riders, my dad’s horse racing blog which I manage, was in breach of Adsense policies. Looks like I will be able to pop some ads back on soon, once I get a written go-ahead from Google. Although, unfortunately my dad stopped writing his blog – just spotted that the last post was in July 2012.