Bit of SEO News. I just logged in to Majestic SEO for the first time in ages. I used to use it a while back to look at back links to get some link build ideas for some sites. But in the last year or so I have really focussed on blindly writing new content that interests me in the hope that other people also like it. Not really a professional approach, in fact most marketing and SEO types I know cringe when I say this, but it just about works for me. But, for those times I want to get an idea of what others are doing, I use Majestic SEO.
They list their latest news on the homepage once you log in, and I saw the headline “Majestic SEO Partnership With Serpico“. Serpico (www.serpicoseo.com) offers software to help manage a backlink campaign.
While Majestic is great at reporting on current links, after running your reports you then have to take it offline (e.g. into a spreadsheet) to start your campaign of contacting website owners and editors to negotiate linking opportunities (asking for a link or a guest posting opportunity usually). Where Serpico steps in is it allows you to “Monitor your backlinks, keywords, rankings, and competition” and “Focus your campaigns with projects that have their own keywords and competitors“. Colaboration is also a key feature, once you set up a project you can have unlimited users attached to it.
Serpico may also be useful for SEO consultants as you can “Easily create custom PDF ranking reports with white labeling“. They have a 14 day free trial at the moment, after which a starter plan is $49 a month, and the Basic Plan is $99 / month ($1188 a year). It is not cheap. Is it worth it? No idea, but I will take a look at the free trial, when I can find a little more than a moment.