Posts Tagged ‘ advertising ’

Google has purchased the main threat and biggest player in mobile advertising. Google firmly beleives that Mobile Internet is the future and it is set to dominate search and advertising on mobile in the same way as it has on line. Here is the announcement from Google: We’ve officially acquired AdMob! Posted: 27 May...
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Now that mobile technology is progressing well, and more an more websites are producing mobile versions, and that Google offer mobile targeted Adsense / Adwords advertising, now is the time to start thinking about the best way to win the Adsense in Your Pocket market, and get advertising on your sites showing up on...
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Some exciting news for web publishers that use the Google Adsense advertising network on their sites, as Google have announced some changes that are coming along soon. Currently Adsense publishers can only display the adverts that Adwords customers set up. With the new system, Adsense will start displaying adverts from other Networks that run...
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For all the British Adsense clients out there, there is some good news. You can now switch your reporting from USD to GBP. Finally daily revenue can be seen immediately, without having to look up the current FX rate and grabbing the calculator. I am not sure at the moment if the GBP figure...
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Local portals set to grow online due to failure of traditional local press. The continuing economic downturn has caused many local newspapers to consider merger opportunities with their rivals, to help cut operating costs and improve economies of scale. This can only lead to dilution of the local brands, which paves the way for...
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In a move likely to cause a lot of debate, Google have introduced domain parking adverts to Adsense. Now website owners do not even need to create content to generate revenue from Google advertising. Just parking a domain can raise revenue for site owners. Domain parking is a controversial issue, as it allows domain...
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At first it seemed that there was going to be a shift from advertising on traditional paper media to more online advertising, leading to a more competitive market, and rising advertising revenues of web publishers. However, according to recent reports on Bloomberg, US online newspapers publishers saw a 3% decline in ad revenues over...
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Google has decided to cancel its plans to enter an advertising partnership with Yahoo. Google stated the reason being to avoid having a “protracted legal battle” with regulators. The partnership was going to see Google providing some of the advertising around Yahoo’s search results. This would have been an interesting area for both Google...
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Google is planning to make less acquisitions and reduce hiring, to help to withstand the global economic downturn. Yesterday Google’s Chief Executive Officer Eric Schmidt announced that the recession means more advertising budgets are being reviewed and often pulled, and Google is having to be sensible with its expansion plans. Google’s profit growth has...
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Latest news from Bloomberg – Google’s stock price jumped as much as 10% in German trading after reporting profit that topped analysts’ estimates, saying customers are still buying Web ads even as the economy slows. While advertisers of home and auto loans cut back, makers of apparel and appliances kept spending, Chief Financial Officer Patrick...
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