The credit crunch is finally affecting Google and Yahoo. Companies are starting to cut back on advertising, and this is causing a worrying reduction in revenue for both Google and Yahoo, but Google especially. Almost all of Google’s profits are generated through advertising placed on search results and also on publisher websites. As companies...
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Credit Crunch Starts to Bite at the Heels of Google and Yahoo!
YouTube Shows Full Length Programs – Watch Star Trek Online!
Google Inc.’s YouTube, the world’s biggest online video sharing website, has begun showing full-length programs such as Star Trek and Beverly Hills 90210. Google are aiming to build up a more loyal audience to help boost advertising sales. Currently Google displays its Adsense on YouTube, in addition to sponsors videos and trailers. Google hopes...
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Yahoo has moved to further strengthen its service to advertisers by buying web marketing business BlueLithium for $300m
“Set up in 2004, BlueLithium provides technology enabling websites to better match adverts with users’ interests. The purchase is the latest in a series of deals by Yahoo as it seeks to regain ground on market leader Google in the web search sector. In June, boss Terry Semel quit after concerns about the firm’s...
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