adwords

Now that mobile technology is progressing well, and more an more websites are producing mobile versions, and that Google offer mobile targeted Adsense / Adwords advertising, now is the time to start thinking about the best way to win the Adsense in Your Pocket market, and get advertising on your sites showing up on mobile [...]

Some exciting news for web publishers that use the Google Adsense advertising network on their sites, as Google have announced some changes that are coming along soon. Currently Adsense publishers can only display the adverts that Adwords customers set up. With the new system, Adsense will start displaying adverts from other Networks that run in [...]

Google has decided to cancel its plans to enter an advertising partnership with Yahoo. Google stated the reason being to avoid having a “protracted legal battle” with regulators. The partnership was going to see Google providing some of the advertising around Yahoo’s search results. This would have been an interesting area for both Google [...]

Google is planning to make less acquisitions and reduce hiring, to help to withstand the global economic downturn. Yesterday Google’s Chief Executive Officer Eric Schmidt announced that the recession means more advertising budgets are being reviewed and often pulled, and Google is having to be sensible with its expansion plans.
Google’s profit growth has slowed as [...]

Bloomberg has reported that while advertisers are cutting back on TV and print media spending, they are actually moving to adverts that run alongside search listings and on affiliate websites, namely Google’s Adwords program. The Internet will account for 8.7% of the $284 billion in U.S. ad spending this year, up from 7.2 percent in 2007, [...]

Latest news from Bloomberg – Google’s stock price jumped as much as 10% in German trading after reporting profit that topped analysts’ estimates, saying customers are still buying Web ads even as the economy slows.
While advertisers of home and auto loans cut back, makers of apparel and appliances kept spending, Chief Financial Officer Patrick Pichette said. [...]

Bookmakers and online casinos can now advertise on Google, in the UK.
Yesterday Google received royal approval when the Queen, but was condemned as “irresponsible” by MPs and church leaders for lifting its four-year ban and allowing gambling companies to buy “sponsored links” on its site in Britain.
Google introduced a global ban on gambling adverts on [...]

The credit crunch is finally affecting Google and Yahoo. Companies are starting to cut back on advertising, and this is causing a worrying reduction in revenue for both Google and Yahoo, but Google especially. Almost all of Google’s profits are generated through advertising placed on search results and also on publisher websites. As companies cut [...]

Adwords is a great way to help drive traffic to a new website before your pagerank within the search engines improves enough to increase organic search referrals. AdWords is Google’s flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program [...]