SERPS

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Yesterday Google was in the UK High Court. The ruling was in favour of Google, and was that Google is not liable for any defamatory comments that appear in its SERPs (search engine results pages). Mr. Justice Eady ruled that Google’s search engine was not responsible for comments relating to Metropolitan International Business Schools, who [...]

Ok, what are the golden rules of SEO? SEO (Search Engine Optimisation) is the process of improving a website so that it appears higher up in the search engine results pages for targeted keywords. Over the years there have been a variety of different methods developed to improve “rankings” in the search engines, and these [...]