Posts Tagged ‘ yahoo ’

The Yahoo Facebook Partnership

Yahoo and Facebook have joined hands to make Yahoo a more social platform. It seems that Yahoo is always playing catch up with Google now, and instead of creating a rival for Google Buzz, Yahoo has decided to make a partnership with the master of Social Networking, Facebook. Yahoo accounts will be linked to...
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Yahoo Ditches Its Search Engine and Uses Bing Instead

In the news today, biggest Search Engine story for some time. Yahoo Search is dead. It will use Bing’s engine for its search. The partnership between Yahoo and MS is finally taking shape. Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and Microsoft will have the ability to integrate...
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Yahoo Names Autodesk’s Carol Bartz as new CEO

Yahoo! has announced that Carol Bartz is to be the new CEO. Yahoo have been searching for a suitable candidate for  two months. Carol Bartz is the former head of Autodesk Inc. and Yahoo hope that she can steer the company in the right direction to improve its chances of competing with Google once...
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Google’s Deal With Yahoo is Ditched

Google has decided to cancel its plans to enter an advertising partnership with Yahoo. Google stated the reason being to avoid having a “protracted legal battle” with regulators. The partnership was going to see Google providing some of the advertising around Yahoo’s search results. This would have been an interesting area for both Google...
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Google Adopts New Strategies During Credit Crunch

Google is planning to make less acquisitions and reduce hiring, to help to withstand the global economic downturn. Yesterday Google’s Chief Executive Officer Eric Schmidt announced that the recession means more advertising budgets are being reviewed and often pulled, and Google is having to be sensible with its expansion plans. Google’s profit growth has...
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Jobs to be Slashed at Yahoo, AOL Deal Looks More Attractive

Yahoo is planning to make the easiest and quickest cost cutting action by slashing hundreds of jobs globally. Yahoo is expected to announce full details of its job cuts tomorrow, however it is likely that over 1000 positions will be axed. As with the rest of the economy, Yahoo’s stock price has plummeted recently,...
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What Are the Best Article Distribution Sites?

Articles: Most Cost-Effective Way To Publicize Your Website! Writing and marketing articles online is probably the most effective way to publicize your website, and promote your products and services online. The Web is a printing press with an insatiable appetite for articles written by experts. There are literally millions of websites that are begging...
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Is Article Marketing Still a Valid Approach to Search Engine Optimisation?

Is Article Marketing Still Valid? Article marketing was one of the early forms of search engine marketing that many companies employed to gather links back to their site. It was a reliable method to reach customers because a well written article could deliver links and traffic. The best news was that other sites might...
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Credit Crunch Starts to Bite at the Heels of Google and Yahoo!

The credit crunch is finally affecting Google and Yahoo. Companies are starting to cut back on advertising, and this is causing a worrying reduction in revenue for both Google and Yahoo, but Google especially. Almost all of Google’s profits are generated through advertising placed on search results and also on publisher websites. As companies...
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Yahoo has moved to further strengthen its service to advertisers by buying web marketing business BlueLithium for $300m

“Set up in 2004, BlueLithium provides technology enabling websites to better match adverts with users’ interests. The purchase is the latest in a series of deals by Yahoo as it seeks to regain ground on market leader Google in the web search sector. In June, boss Terry Semel quit after concerns about the firm’s...
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