Google Penguin 4.0 is now an official part of Google’s Core Algorithm. The announcement that Penguin now runs in real time within the core search algorithm means that the latest release, Penguin 4.0, will also be the last. Four years after its initial release and two years after its last major update, Google has finally…
Live There Airbnb have just launched a new marketing campaign – and it looks set to establish them as a main player in the industry. I only heard about Airbnb last year and I almost booked my summer holiday through the site, but in the end I opted for a slightly more traditional website.…
Local Activities To Enjoy In San Jose When Attending SMX Events Local activities to enjoy before or after the SMX event in San Jose, California. Unwind with some water park fun, a Westfield shopping trip or indoor climbing. If you’re heading to the SMX West event in San Jose, then we have some top tips…
This is weird. Email just received: From: [email protected] Date Submitted: 2/9/2008 Your website is due for a yearly review. All listings aging over twelve months in GoGuides require a yearly human review to maintain trust in our system. When you renew your listing we remove the nofollow tag/ attached to your listing for one year. You’re…
Make Your Google Business Listing Fly! On July 24, 2014, Google released another algorithm update with the code name Pigeon. The aim was to give preference to local search results. Moz did a comprehensive survey on local search ranking factors in response to the Pigeon update. The survey lists several factors participants thought influenced rankings,…
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The following research paper was written by a team of Google search scientists. It was published in Proceedings of the VLDB Endowment and released under the Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. This is possibly the most important piece of research by search scientists since Page and Brin’s landmark paper, “The Anatomy of a Large-Scale Hypertextual Web…
Link building is still a major part of an SEO’s job. Google says that we must build natural links – Google does not say that we must not build any links! The best link building generally involves creating content that people want and then telling a hell of a lot of people who it is…
In March I started a new job, working for the only SEO agency in the village. As part of my continuous improvement training I was sent down to BrightonSEO to find out what the top SEOs in the country (and beyond) are doing to provide the best possible services to their clients. In short, at BrightonSEO…
D Day is 21st April Announced on the Google webmaster central blog: http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get…
Google Analytics allows webmasters to view real-time usage information. This is particular useful for monitoring when different pages are most popular and how people access your website (e.g. mobile, tablet or desktop). Monitoring Geographic use can give insights into who is looking at your website. It is also an excellent way to gauge engagement immediately…
Google has updated a part of its search engine. This will go almost totally unnoticed by around 99.999% of all Internet users. But a small number are very, very, very, very, very, very, VERY excited about it. They are SEOs. They spend all year waiting for news such as this and if excitement could be…
Well, it’s back to college for me! Just start a Digital Marketing course that is run by the University of Southampton on the FutureLearn platform. If you have not already come across it, FutureLearn provides free courses in a huge range of subjects (I have so far studied Writing Fiction, Intro to Journalism and now…
Today somebody left a comment on a website I manage. The page they left the comment on was reviewing a new service in the industry that launched in 2011. It was something I saw in the local press and found interesting, so I “blogged” about it. I do this rather a lot. Anyway, this was…
Today and uploaded another disavow file to Google Webmaster Tools. And a little afterwards, I received an email informing me that it had been processed. Not sure what processed means – does it mean that they will no longer count as links to my site, or that they will no longer appear as backlinks in…