Search and Marketing

WebMeUp – a new SEO and backlink tool

I recently came across WebMeUp.com while searching for new ways to track down dodgy backlinks following a Google Penguin penalty. I had already used Google Webmaster Tools but felt that I needed something easier to run a report in that also provided sortable data via the report rather than having to download into a spreadsheet…

Spy On Your Competitors With SEMRush

I recently wanted to look at what a competitor site was up to regarding their online marketing, and decided to make use of SEMRush from SeoQuake. SEMRush provides both SEO and Adwords analysis of any website. As Interflora was in the news recently, let’s take a look at their UK site in SEMRush. SEMRush provides a whole…

Majestic SEO Partnership With Serpico

Bit of SEO News. I just logged in to Majestic SEO for the first time in ages. I used to use it a while back to look at back links to get some link build ideas for some sites. But in the last year or so I have really focussed on blindly writing new content…

The Content Marketing Show – Holborn, November 2012

Today I skived off proper work to sit on a series of uncomfortable chairs at the inaugural Content Marketing Show, which was organised by the chap behind Brighton SEO (which I also went to this year, but could not find the time to write-up), Kelvin Newman from Site Visibility. The event was held at Conway…

What Is Natural Link Building? Is all SEO Unnatural?

Since the whole Panda / Penguin thing (totally different, but get bundled together all the time now) people have started to ask some pretty dumb questions. The newest question I am seeing people ask (what people? provide references! No, can’t be arsed) is “what is natural link building?“. (is a full stop required when there…

Email Newsletters – From PHPList to MailChimp

OK, I finally moved to a better platform for my newsletters. I was using PHPList, but was getting very annoyed with it as it took forever to send out emails and I had no idea if people were reading them! My webhost server only allows 350 mails to be sent an hour and with PHPList…

Is the Google Webspam Team Too Draconian?

Google#s head of web spam, Matt Cutts.

“Even though the intent of the campaign was to get people to watch videos–not link to Google–and even though we only found a single sponsored post that actually linked to Google’s Chrome page and passed PageRank, that’s still a violation of our quality guidelines,” – Matt Cutts on Google+ This led to a 60 day penalty.…

Using Facebook and Twitter To Promote Your Business

Here is a selection of blog posts on the two main social media platforms, Facebook and Twitter, and how they can be used to help promote your business. The Importance of a Good Twitter Name Dec 3, 2010  Funny news on Test Match Special just now. Aggers interviewed a woman from Massachusetts who has the Twitter name @theashes.…

Three Alternatives To LinkedIn

LinkedIn is now the major player in professional social networking. But other free or trimmed down alternatives are emerging. Here we look at three that are worth considering. Zerply Zerply.com Zerply bills itself as being “a professional network built around people who love what they do.” Okay, that’s a bit vague, as you wouldn’t really…

Advertising Jargon Explained

The World of SEM (search engine marketing, aka search advertising) is full of jargon and analytical terms that outsiders are baffled by. I strongly believe that clients should be educated about these topics so that they understand better the services that they are buying. Here are the key search engine marketing terms (these are used…

SEMrush Review – SEO and Website Monetisation

SEMRush provide a wide range of data on any given website which is designed to help you to monetize and promote your site better. Whether you wish to analyse your competitors or improve you own search engine and marketing campaigns SEMRush provides the tools and information to help.

How to Market your Business Better in 30 Days by Lesley Morrissey

Lesley Morrissey is an expert in readability and a professional copywriter. She has worked for leading advertising agencies such as J Walter Thompson and BBDO. She has recently published her first eBook, How to Market your Business Better in 30 Days. This eBook provides an excellent introduction to marketing with an emphasis on online marketing and…

RSS Theft On The Increase? Time To Turn Off RSS?

I have suffered from content theft for ages across most of my sites and especially on my biggest money earner. Not so long ago one SEO suggested removing RSS from a site to stop the thieves (I think I know who, but not sure, checking – one of the ones in my blogroll though, sure-ish of…