Search and Marketing

Google Says You Can Have More Than 100 Links Per Page

Google once provided a guideline that said you should not have more than 100 links on a page. Many webmasters still strictly follow this rule. However, Matt Cutts explained in January 2011 that this advice is about 8 years old, and Google have now actually removed this rule from their guidelines. The rule was initially…

Online Dating Agency Scams Revealed

There used to be a time when if a woman wanted to con a man out of a lot of money she would have to befriend him, woo him, marry him then run off with the cash. These days it can happen in a virtual environment without anyone ever meeting personally. Not only that, it…

Are Google Sitemaps Important for SEO?

Yes. OK, I probably need to elaborate. A few years ago some SEO’s I was speaking to felt that a Google sitemap, i.e. placing a sitemap.xml on your site and linking to it in Google Webmaster Tools, was not really a requirement. It does not help your SEO. This may of course still be the…

How I Blocked Googlebot By Accident

OK, things have not been going too great since the a site restructure, but I have been ploughing on all the same. Yesterday was the worse Monday in several years, a massive step back. I took a look at the SERPs I noticed that my pages had not been updated in Google for a few…

Stanford Guidelines for Web Credibility

I just stumbled across this little gem from Stanford. It provides a list of features a website should have to boost its credibility. I saw it on a Googler’s social bookmarking page, and whenever you see something like that, assume that it is at least considered to be part of the search engine algorithm. There…

Annoying Spammy Comments on my Blog

I get a lot of stupid comments on my blog that never make it past the strict moderators eye. Some of them are really quite funny, sort of inventive bullshit. Always they are very complimentary too. So I will share them here, as comments as they are intended to be, but I shall write them…

Marketing Your Business The Right Way

OK, many people (names shall be changed to protect the innocent) make the same mistakes when they start out promoting their new business / website. The mistake is this: they SPAM. For those that are really new to this game, SPAM is the term used to describe any online activity where the sole aim is…

Social Networking – Not Social Spamming!

Many people when starting out with a business online confuse social networking with spamming. The simple option is to simply find every forum, discussion group etc. and “link drop” your website with words like “check out the great offers on my site”. Almost every person new to the Internet does this (I admit I too…

Webmasters Are Hacking Sites to Game the Search Engines

Matt Cutts, Google’s spokesperson for its search engine spam team, has announced that there are more and more cases of cheeky black hat SEOers hacking into flaky websites to place their links, to game the Google search engine. As everyone knows, gaining quality links are essential if you want your website to rank well in…

Google Creates Skip Ad Site Link on Bloomberg.com

Not actually a major problem, although without stats on Google site links usage, really hard to know! I love Bloomberg.com, it is possibly my favourite financial news website. Being the lazy person that I so often am though, I do sometimes use Google to navigate to the website, even though I am quite aware of…

Google Finally Declares Bing.com a Search Engine

Bing, Microsoft’s new search engine, has now been with us for a couple of weeks. There has been a lot of excitement throughout the webmaster world. Will Bing rival Google? Will it be another dud search engine? Some people are reporting that Bing’s Webmaster Tools are actually better than Google’s. Some are saying that they…

SEO Tip: Sitemap Protocol using robots.txt

OK, I have now been messing about with website for almost two years, which really means that I am still a novice in this field, although a very keen novice that hopes to soon move on to apprentice level. I have learnt a lot about SEO over the last couple of years. Mostly from the…