Not actually a major problem, although without stats on Google site links usage, really hard to know!
I love Bloomberg.com, it is possibly my favourite financial news website. Being the lazy person that I so often am though, I do sometimes use Google to navigate to the website, even though I am quite aware of how the address bar in the browser works. Today I spotted a strange sitelink (sitelinks are the links to internal pages that Google sometimes shows on the search engine results page). There was one for “SKIP AD”
Here’s the proof:
However, we can learn something from this too. It has for years generally been considered bad practice to show full page adverts on your homepage, however, this does not appear to be the case, at least for Bloomberg. They still have a vast number of pages well listed in the search engines, and also a very relevant set of sitelinks and a search box below – something most webmasters aspire to!
So, are splash pages OK now? Can we use them without fear of penalty, so long as we provide an easy way to “SKIP AD”?